Search engine optimization (SEO) is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website.
The goal of search engine optimization is to improve the visibility and ranking of a website or web page in search engine results pages (SERPs).
There are three types of search engine optimization: on-page, off-page, and technical. On-page SEOOn-page optimization is the process of optimizing a website's content and structure to improve its ranking in search engine results pages (SERPs). On-page factors that can be optimized include the title tag, meta description, header tags, image alt text, and the site's URL. Off-page SEOOff-page optimization is the process of improving a website's ranking in search engine results pages through the use of external links and other online signals. Off-page factors that can be optimized include the number and quality of backlinks to the site, the number of social shares the site receives, and the site's domain authority. Technical SEOTechnical optimization is the process of improving a website's visibility and ranking in search engine results pages by improving its crawlability and indexability. Technical factors that can be optimized include the site's robots.txt file, the site's XML sitemap, and the site's canonicalization.
SEO is an ever-evolving and complex field but its easy to start. With the right tools and resources, almost anyone can do some basic SEO tasks to improve their website's visibility and ranking.
Tags: search engine optimization SEO
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